Which social media platform is best? The one your customers hang out on. There are millions of people still using “dead” social media platforms like MySpace, AOL, and Friendster. Go fishing where the fish are. More specifically, where your fish are. Where’s the ROI on social media? Social media demands a huge investment — not of money, typically, but in time, which of course is worth much more than money. So to get the best return on that investment, here’s where you need to put your social media focus: Gaining the attention of new potential customers. The best way to do this is to encourage sharing of your very bestcookie content. Building your lists by bringing those new prospects to a “home base” asset. This must ...